How to Write a Business Plan Webinar

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August 22, 2018
We have an exciting event to announce for Tuesday, October the 2 nd that we think will benefit many of
our members. The Calhoun County Chamber of Commerce and the JSU Small Business Development
Council (SBDC) will be sponsoring a webinar entitled “How to Write a Business Plan” at Longleaf Studios
in Jacksonville. The webinar will be from 10am – 12pm with lunch following.
Why are we calling it a Webinar? Well, the seminar will be held live at Longleaf but also will be available
as a live webcast! We are very excited about this and hope you will be a part of it. Here are the details:
Webinar Details:
 “How to Write a Business Plan” presented by James Latimore, Principal of Apogee Business
 Objectives of the webinar
o To inform your thinking regarding the importance of business planning to your company
o To inspire 2 to 3 key takeaways what will advance your business planning process
 Agenda:
o Reasons for a Business Plan
- Benefits of a Business Plan
- Risks of Not Having a Business Plan
o Categories of Business Plans
o Elements of a Business Plan
o Worksheets and steps for you to get started
About James Latimore:
 Graduated from and played football at the University of North Alabama
 Earned an MBA in Marketing from Indiana University
 Worked for The Coca-Cola Company for 23 years developing long and short-term strategic
business plans and consumer marketing plans for Coca-Cola brands in the U.S.
 Founded Apogee Business Consulting to help businesses reach their highest growth potential,
visit to learn more
About the Webcast/Webinar:
 The webcast is brought to you by Gilbert Creative. They have recently opened a new office at
Longleaf Studios in Jacksonville.
 Gilbert Creative provides video production, graphic design, webcasting, and web/app
development services. You can check out their site at
 If you can’t attend the session live at Longleaf, a link to the live webcast will be provided to
our members free of charge. An on-demand link will also be available after the event.
Event Details:
 When: Tuesday, October 2 nd , 2018 from 10am – 12pm. Lunch to follow
 Where: Longleaf Studios, 2 nd floor classroom - 1 O Connell Ave SW, Jacksonville, AL 36265
 Registration: We will have 60 seats available in the classroom so PLEASE register early. Click
this link to register: [will add link when approved]
 Questions: Please contact Hearn
Cassie Ward, Procurement Specialist
(256) 782-5271

1330 Quintard Avenue
Anniston, AL 36201

PHONE: (256) 237-3536
FAX: (256) 237-0126

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