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Variety Wholesalers, INC. Opens Newest Location, Roses, in Anniston, AL

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June 20, 2017
- Grand Opening Celebration on Saturday, July 1st at 9am -
HENDERSON, NC (June 20, 2017) – Retail chain, Variety Wholesalers, INC., a Fortune 500
privately held company who owns and operates a collection of off-price discount stores, namely
Roses Discount Stores and Roses Express, offering apparel, shoes, accessories, home fashion and
décor and furniture, continues to charge forward with an aggressive growth plan. Such plan has
not only included a second distribution center, but also includes the addition of 25 new Roses
and Roses Express brick and mortar stores throughout 2017 with their newest Roses in
Anniston, AL in Anniston Commons located at 3101 McClellan Boulevard. The new Anniston
Roses will hold their Grand Opening celebration on Saturday, July 1st at 9:00am, with a ribbon
cutting on Thursday, June 29th at 9:00am.
On grand opening day, July 1st, Roses will be treating the first 200 customers who walk through
the doors with a special gift and will continue to gift the community as they giveaway 10 highvalue
items throughout Grand Opening day from TV’s and tablets, to outdoor furniture, pools
and much more. Along with the customer gifts, refreshments, and amazing deals, the local radio
station will be there to keep the crowd entertained.
“We are excited to be a part of the Anniston community once again, and to welcome nearly 40
new employees from the Anniston area to our team,” said Wilson Sawyer, President of Variety
Wholesalers, “The folks in Anniston have been nothing but kind and welcoming to us. We really
do look forward to continuing that relationship and providing everyday low prices on truly great
products, not to mention a convenient and welcoming place to shop – you’ll find it easy to get in
and out of Roses and then back on your way.”
About Variety Wholesalers, Inc.
Variety Wholesalers, Inc. is a family owned business that began in eastern North Carolina in
1922. In 1949 John W. Pope, then just 24 years old, took ownership of his family’s “Five and
Dime” stores, eventually growing them to one of the largest privately owned companies in the
United States. As the third generation, Art Pope joined Variety Wholesalers in 1986, and has
served as Chairman and CEO since 2006. Today, Variety Wholesalers is based in Henderson, NC
and operates nearly 400 stores in 17 states, primarily comprised of the Roses Discount Store and
Roses Express brands. The chain of discount stores has become a neighborhood shopping
destination offering everything from basic household necessities, fashionable apparel for the
whole family, furniture, home décor & home fashion, health and beauty, housewares, lawn &
garden, holiday, electronics, stationary as well as home/office and back to school items. Roses
maintains an honorable and simple mission to provide quality products at great values without
the need for constant couponing and chasing down special sales. Roses knows its customers,
recognizing they work hard for their money and deserve to have a place where they can find all
they need and want. Roses has built a team of friendly employees that provide exceptional
service, making customers feel at home in their neighborhood. With new items being placed on
shelves every day, Roses is a place to discover something new that the whole family will love.
For more information on Variety Wholesalers, Inc., please visit www.vwstores.com and for more
information on Roses Discount Stores, please visit www.rosesdiscountstores.com.
Contact:
Rachel Wing, VP, Marketing
rwing@vwstores.com, 919.939.0138

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Calhoun County Chamber of Commerce
1330 Quintard Ave.
PO Box 1087
Anniston, AL 36202
256-237-3536
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